Digidel 2013 in English
Digidel 2013 is a campaign to increase the share of the population actively using digital services. Almost 80 per cent of the Swedish population regularly uses the Internet. One and a two million Swedes do not.
The campaign is formed by a network of NGOs, libraries, companies and authorities. The objective of this joint effort is that 500 000 individuals presently not using the Internet will get online by the end of 2013. The campaign would also like to improve the benefit from digital services in the daily life of those already online. The aim is that everybody should not only be able to use digital services, but that they will both want and dare to do it.
Many partners are participating in activities aimed at reaching the objective, primarily by offering help, education and inspiration. Everybody can participate in the endeavours – individuals, NGO’s, authorities and companies. Libraries and adult education organisations cooperate effectively to make more people ‘go digital’. Here on www.digidel.se you can join the campaign as a partner or as an individual champion – just describe what you aim to do and report your results when achieved. The network is expanding all the time as new participants join the network with their own activities to fulfil the overall goal.
Sweden is quickly transforming into a "digital service society". Traditional means of contact between citizens, authorities, banks and companies change with the Internet. Digital services tend to be prioritised before traditional ones. Many people experience that non-digital services are gradually becoming both less accessible and more expensive.
The campaign wants to support those who do not know how to use digital services and those who are unaware of the opportunities the Internet could offer them. People not using the Internet are found in all social groups and ages, but they are primarily elderly. The use of digital services also differs greatly between and within regions, sometimes due to poor Internet access.
A comprehensive survey of the situation in Sweden can be found at Swedes and the Internet 2012.
The campaign motto:
• Digital inclusion is a must for a democratic society
• All inhabitants of Sweden shall have the possibility of digital inclusion
• Know-how is important for digital inclusion
• Usability and accessibility are important factors for digital inclusion
• Everyone who knows how can help those who don’t know how
• Digital inclusion is a matter for everyone in society
The campaign organisation
The campaign Digidel 2013 is a network of autonomous partners. They have joined together in order to reach the common objective of increased digital inclusion. Cooperation between partners at the national and regional levels is believed to be important. The network participants disseminate training material and good practices between themselves and act to engage new participants. They participate in the campaign according to their own ability and with their own resources. The campaign is an umbrella; the only prerequisite to participate in the campaign is making a contribution to the overall goal.
The partners have formed a joint board to support the network and give it a national voice. .SE (The Internet Infrastructure Foundation), as one of the partners, has set up and finances the campaign office which is supporting the board, running the campaign web site and working with cross-learning, as well as marketing the campaign.
Many good efforts have been done to bridge the digital divide and to enhance digital inclusion. Adult education organisations and libraries have different roles in the local communities, but have joined forces in the endeavours to raise digital inclusion, digital access and democracy. Working together, many partners have a much better chance of achieving a raised digital inclusion. This could be achieved on the national, regional and local levels, respecting the different tasks and roles of the participating partners, in order not to reform the participants but rather build on their competitive advantages.
Digidel is a network at the national level. It has been set up to facilitate cooperation in the efforts to increase digital inclusion and participation. The founding partners include the County Libraries and the project the “ICT-big step forward”, the Swedish Adult Education Association (umbrella organization for the Swedish Study Associations), the Swedish National Council of Adult Education, the Swedish Library Association, the Swedish Educational Broadcasting Company (UR), RIO, the Network for Municipal Education Centers (Nitus), the Swedish Library of Talking Books and Braille (TPB), the National Library of Sweden (KB), and .SE (the Internet Infrastructure Foundation). The campaign and the network are open for everybody that can contribute.
To be successful, it is important to cooperate in a broad manner nationally, but also regionally and locally in the municipalities with the social services, homecare, refugee administration, adult education, mothers’ care etc.
Everyone is welcome to participate in the campaign; authorities, municipalities, county councils, companies, NGOs and private individuals. There is a grand task before us all and cooperation is a must for reaching our objectives. We all know people who are not using the Internet and we can all engage in supporting them on their way to becoming “digital citizens”. Join Digidel 2013!
New relationships between partners that never worked together earlier took place. Recruitment became a joint effort as well as innovations in education and training. All partners and most participants contribute financially to the endeavors but there is no overall budget at all. There is no money from the government to the campaign.
The target group consists mainly of elderly people but there are “non users” in all social and age groups. Even if many look for help and are easy to recruit the vast majority is not interested in getting online. Understanding personal benefit is the key to recruitment. The adult study associations have introduced Internet in most study circles to demonstrate value to the participant in his or her own area of interest, to rise skills. That opens the eyes for the benefit in other areas. It is harder to reach those that have very sparse relations to the civic society. The campaign engages municipalities that know them and not for profit organizations that address them to hopefully better their welfare by digital inclusion.
There are a vast number of projects within the network. In the City of Örebro young men and women born abroad meet elderly Swedish people to teach them Internet and learn about Sweden from them, as a first work experience. In the City of Botkyrka, with many immigrants, the municipality has set up a network modelled on Digidel, to rise participation and enhance democracy. In Hotellhem in Stockholm, homeless people learn Internet go get back on track. In Norrtälje, elderly people in sparsely populated areas and in service dwellings get connected with their family.
Businesses and authorities do not employ people “not online”. Employment offices, trade unions and schools are urged by the network to take this seriously. We have not succeeded as yet but things are moving.
Digital inclusion for HealthCare at home is a particular project area in the campaign starting fall 2012. Within the network, universities like Stockholm University and public service, like UR, to support digital lifelong learning, a prominent on line activity for most people. Participation rates in distance education rise fast.
An expanding network
The network expands - the number of partners is growing fast. The general awareness is rising that efforts are needed to get all online and more and more, companies, public bodies, private persons and NGOs enroll in the campaign. In its digital agenda he Swedish Government points at the campaign as an important action in the process of building the best digital service society in the world.
The tools to support this are an active website where parties can match, get information and education materials, keep track with others, find endeavors and contact persons in the vicinity etc. The campaign sets up events and network meetings all over the country where people get together to discuss their experiences from projects within the campaign, where they often share their views of the risk and costs of not being on line when society is getting more and more digital and the benefits of being on line for the groups in target. There is a campaign newsletter.
Long term effects
The campaign is up to now the most general mobilization of the civil society and the public sector in cooperation. It has a set dead line 2013. The idea is that the changes in the patterns of cooperation, the internal acceptance in most organization of the importance of digital inclusion and the general awareness of the imperative necessity of the employment of new technology for the benefit of our society and digital inclusion as a prerequisite will have such an energy that the campaign most certainly will have played its role.
The campaign is the tool to reach scale. But there will always be new issues to address - hopefully the institutional learning during the campaign has been rich enough to handle the process of change in the digital service society.
To learn more about Digidel
On our website, www.digidel.se (www.digidel.se/eng in english), there are a number of presentation and vidoclips from different events. The site is fairly well known in Sweden today, especially as we volunteered to be the node for Get on Line Week. Our webb contains a substantial number of case study reports from the almost 100 small projects financed by .SE www.iis.se
We have approximately a hundred articles in local press each quarter.
RSS Digidel 2013
Digidel mission is to motivate Swedes to make effort to get online. One way to explain the importance of digital inclusion is to use storytelling. The method of storytelling allows individuals with an interesting experience of how to get online to share it with others. These stories are used locally for inspiration, both to individuals in the target group and to people engaged in public libraries, education organizations, works unions, organizations for retired people, municipality officers as well as telling examples for media and politicians.
Digidel can also supply study material that we get from partners. There are various materials for different purposes and they also serve as PR.